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The beginning of Surface Project

In 2017, shoe designer and entrepreneur Samir Souid saw a documentary that would change his life: “A Plastic Ocean”, the prize-winning film from journalist Craig Leeson, which details how the eight million tons of plastic being dumped into the ocean annually affects the environment and biodiversity.

“The film really hit home with me,” says Samir Souid, “Maybe because my first son was on the way, and I was thinking a lot about the type of world he’d be growing up in. I just knew I had to do something to help, and that’s when the idea of a shoe made from ocean plastic popped into my head.”

Collab with Seaqual

Samir Souid went to Spain to visit a factory specializing in producing clothing made from recycled materials. That’s where he met the team behind Seaqual (www.seaqual.org) – an organization that works with fishing boats all over the world to pull macroplastic out of the ocean. It’s then deconstructed into a new, canvas-like material that can be used for a number of products – one of them being shoes.

Denmark’s first 100% sustainable sneaker

After two years of research and product development, the first collection from Surface Project is finally ready. The shoes, available in six colors (white, black, navy, petroleum green, burgundy and burnt orange) are the first Danish sneakers to be 100% sustainably produced. This means the materials aren’t treated with any chemicals, or dyed with ingredients that are harmful to the environment. The rubber soles on Surface Project shoes are made from reclaimed sneaker soles, and the insole is made from moisture-absorbing natural cork.